Project Ninety

Street football is the soul of the game. It’s where legends are born, where flair is forged, and where passion and creativity thrive. From the favelas of Brazil, where players like Ronaldinho learned to dance with the ball at their feet, to the makeshift pitches in cities worldwide, the streets have shaped football as we know it. This raw, unfiltered version of the game has always been about more than winning — it’s about community, self-expression, and pure love for the sport.

But somewhere along the way, the streets grew silent. The joy of impromptu matches and unstructured play has faded. Today’s football, though advanced, has become rigid. Players are molded into systems, stripped of the individuality that once made them stand out. Even the kits on their backs lack identity, reduced to interchangeable templates that say nothing about the spirit of the game.

At Club Ninety, we see this shift as a call to action. Our mission, Project Ninety, is dedicated to reigniting the essence of street football — not just as a game but as a cultural force.

Restoring the Streets

The streets gave football its heart, and it’s time to bring it back. Through Project Ninety, we’re committed to creating opportunities for kids to rediscover the joy of street soccer. We want to see local communities buzzing with games again — parks filled with laughter, creativity, and spontaneous moments of brilliance. By partnering with grassroots organizations and supporting youth initiatives, we aim to help children fall in love with football not as a chore, but as a form of self-expression.

Breaking the Mold

The modern game has become stiff, a pursuit of perfection that leaves little room for flair or individuality. Project Ninety challenges this status quo. We believe football is an art form, and like any artist, a player should be free to express themselves both on and off the pitch.

Our designs reflect this ethos. By fusing streetwear and football culture, Club Ninety isn’t just creating clothing; we’re creating a movement. Our pieces are meant to inspire confidence, creativity, and pride in those who wear them. Every design is a rejection of the ordinary, a celebration of the unique, and a tribute to the beautiful game.

The Vision

Project Ninety is more than a mission; it’s a rallying cry. It’s about reviving the joy of football, empowering the next generation, and reigniting the passion that makes the sport beautiful. Whether it’s through the style of our clothing or the impact of our community work, our goal is simple: to bring back flair, fun, and freedom to football.

Club Ninety is here to spark a revolution — one that starts in the streets and resonates across the game. For the love of the sport. For the love of the streets. For the love of the beautiful game.